• UMA Institute

    UMA Institute

    UMA Institute

    AMSTERDAM
    600SQM |  2023
    TEO KRIJGSMAN

    UMA

    True beauty

    Staying true to the building's characteristics, we found true beauty its imperfection, combined with clear shapes and honest materials. This embodies UMA's belief: "True beauty. You won’t find it on a screen. Or in a magazine. Or on a shelf. No. You have to look inside. True beauty is what’s true about you. It’s not perfect, it’s beautiful. Not everyone will see it. Not everyone will like it. But it’s beautiful. Because it’s you. And you’re the only you there is."